COMM 212 Lecture Notes - Lecture 2: Brainstorming

• School: Concordia University
• Department: Commerce
• Course: COMM 212
• Professor: Roland Awad

Document Summary

Prewriting (thinking), organizing and creating an outline, drafting, revising and editing. Message planning: make sure you have a purpose, has an audience, and concise. Prewriting: estimate the scope (the limitations of a document"s coverage, don"t mention what they already know, level of detail) of subject, determine audience"s needs, select channel, collect info you want to exchange. Organizing and outlining: once you have gathered your material, it needs to be structured in a coherent way so readers will understand it. Editing: the process of checking a writing draft to ensure it conforms to standards of good. Audience analysis: the process of assessing the needs and knowledge of readers and listeners and adapting messages accordingly. Primary audience: the intended receiver of a message- the persons who will use or act on a message"s information. Secondary audience: anyone else who will read the document and be affected by the actions or decision it calls for.