COMM 222 Lecture 3: CHAPTER 3

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Perception: process of interpreting the message of our senses to provide order and meaning to the environment. Perception helps sort out and organize the complex and varied input received by our senses. How we behave is based on perception. The perceiver who is viewing the target and how their experience, motivation and emotion state that influences them. The target: what is being perceived, the situation, the context in which it is occurring. Perceptual defense: our perceptual system serves to defend us against unpleasant emotions. We have all experienced cases in which what we want to see or hear what we want to hear . The target: perception involves interpretation and the addition of meaning to the target, and ambiguous targets are especially susceptible to interpretation and addition. The situation: the most important effect that the situation can have is to add information about the target.

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