COMM 320 Lecture Notes - Lecture 4: Airbnb, Target Market, Business Model Canvas

• School: Concordia University
• Department: Commerce
• Course: COMM 320
• Professor: Robert Nason

Document Summary

Chapter 4 developing an effective business model. Sta(cid:374)dard (cid:271)usi(cid:374)ess (cid:373)odel: e(cid:454)isti(cid:374)g pla(cid:374)s/re(cid:272)ipes fir(cid:373)s (cid:272)a(cid:374) use to deter(cid:373)i(cid:374)e ho(cid:449) the(cid:455)"ll create, deliver, and capture value for their stakeholders. Ad(cid:448)ertisi(cid:374)g provides advertisers access to highly targeted customer niches. Bri(cid:272)ks a(cid:374)d cli(cid:272)ks i(cid:374)tegrates o(cid:374)li(cid:374)e/offli(cid:374)e prese(cid:374)(cid:272)e. Fra(cid:374)(cid:272)hise li(cid:272)e(cid:374)se trade(cid:373)ark a(cid:374)d (cid:449)a(cid:455) of doi(cid:374)g thi(cid:374)gs to other (cid:271)usi(cid:374)esses. Free(cid:373)iu(cid:373) basi(cid:272) free (cid:448)ersio(cid:374) + paid premium version. Peer-to-peer busi(cid:374)ess a(cid:272)ts as (cid:373)at(cid:272)h(cid:373)aker for those seeki(cid:374)g produ(cid:272)t/ser(cid:448)i(cid:272)e. Low-cost relies o(cid:374) dri(cid:448)i(cid:374)g do(cid:449)(cid:374) (cid:272)osts and those offering (i. e. airbnb) Razor a(cid:374)d blades sale of depe(cid:374)dent goods for difference prices (i. e. razors at discount, blades at premium) Traditio(cid:374)al retailer sells produ(cid:272)ts/ser(cid:448)i(cid:272)es (cid:373)ade (cid:271)(cid:455) others at a (cid:373)arkup. Disrupti(cid:448)e (cid:271)usi(cid:374)ess (cid:373)odels: rare, do(cid:374)"t fit the profile of a sta(cid:374)dard business model, and disrupt/change the way business is conducted within an industry. Ne(cid:449) (cid:373)arket disruptio(cid:374) addresses a (cid:373)arket that pre(cid:448)iousl(cid:455) (cid:449)as(cid:374)"t ser(cid:448)ed.