COMM 320 Lecture Notes - Lecture 4: Business Model Canvas, Freemium, Airbnb
7 Dec 2018
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Chapter 4 developing an effective business model. Standard business model: existing plans/recipes firms can use to determine how they"ll create, deliver, and capture value for their stakeholders: advertising provides advertisers access to highly targeted customer niches, auction synonymous with ebay. Franchise license trademark and way of doing things to other businesses. Freemium basic free version + paid premium version. Low-cost relies on driving down costs: manufacturer/retailer produces and sells products. Peer-to-peer business acts as matchmaker for those seeking product/service and those offering (i. e. airbnb) Razor and blades sale of dependent goods for difference prices (i. e. razors at discount, blades at premium) Traditional retailer sells products/services made by others at a markup. Disruptive business models: rare, don"t fit the profile of a standard business model, and disrupt/change the way business is conducted within an industry: new market disruption addresses a market that previously wasn"t served.
