MARK 201 Lecture Notes - Lecture 9: Dependent Clause, Positive Tone, Unapologetic
5 Nov 2017
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Document Summary
Opening: most important information regarding the subject, purpose for writing and/or action required by reader. Give a reason for the request or tell. Online memo readers why the information is useful to them. Body: provides necessary background and detailed information about subject. Reduce down details to include the ones readers must know to act upon. Points may be presented chronologically, in order of specificity (most to least or least to most), in order of importance. Close: summarizes content and indicates next steps, invite feedback, offer further resources, and/or provide contact information. Begin by asking for action, information, or a reply by providing an overview. Opening: combines statement of benefits with polite command. Close: you-attitude, active-voice verbs, and reason for end date help encourage call for action, Opening: refer to previous message and provide a summary statement to introduce response to individual questions, Body: responses arranged as a list in order of original requests; boldfaced catchphrases summarize original questions.
