COMM 1010 Lecture Notes - Lecture 13: Rolex, Marketing Mix, Product Differentiation

• School: Dalhousie University
• Department: Commerce
• Course: COMM 1010
• Professor: Carolan McLarney

Document Summary

Provide goods to individuals for their personal use; Provides products to business to use directly, or indirectly, to produce other products. Services: intangible products to service user"s needs (insurance, health care) Participator as a symbol for healthy living - government ads. A type of marketing that emphasizes lasting relationship with customers and suppliers. Stronger relationship can result in greater long-term customers satisfaction and client retention. Foreign and domestic polities influence business through legislation and government programs designed to support business ventures. (exporting) Companies influences legislation by embanking on lobbying activities. Growth in the number of single parent families; Move toward healthy lifestyles nutrition meals; Science and technology lead to how ways of doing everyday things; Customers can use direct pay systems instead of carrying cash, buying use the internet; Trends create new goods and cause others to become obsolete. Economic conditions affect the spending pattern of business and individuals; The canadian dollars ; inflation ; interest rates.