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Class Notes for Management at Dalhousie University (DAL)

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 15: Swot Analysis

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Advantages of a marketing strategy: growth, funding, prosperity. Impact of strategic marketing: build trust with members and peers, raise attendance at
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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 2: Target Market, Internal Communications, Marketing Mix

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture 7: Segmentation, Target, and Position

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 19: Google Earth, G Suite, Adwords

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 6: Marketing Intelligence, Snowball Sampling

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 4: Sobeys, Marketing Mix

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 24: Google Maps, Google Hangouts, G Suite

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 22: Target Market

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Involves 5 major stages: research problem, research methodology, data collection regarding research problem, analysis data and overall research finding
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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 10: Participaction, Shared Services, Wi-Fi

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Mgmt2402 - lecture 10 managing organization offering. Product: product line- group a bunch of products together with certain similar categories (functi
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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 18: Mothers Against Drunk Driving

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Mgmt 2402 lecture 18- advertising and marketing communication. Shelter pet adoption: ad counsel campaign- heavily based on research, public service- we
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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 21: Canadian Red Cross, We Day

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DALMGMT 2402Nan CloryWinter

MGMT 2402 Lecture Notes - Lecture 5: Hockey Canada, Decision-Making, Consumer Behaviour

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