ACCT 455 Lecture Notes - Lecture 12: Relate, Trading Strategy, General Linear Model

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26 May 2016
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The interaction of accounting with the outside world in terms of accounting measurements in favour of fair value measurements. Suggestions: study guides posted by friday the latest, and are due on wednesday. Companies believe investors have limited attention (information shows up in the notes) Page 1: self-attribution bias all good things is because of our abilities, all bad things are external. Prospect theory helps explain this losses and gains try to avoid losses at all costs: utility function is not continuously (compared to risk aversion) concave. Losses are convex, and gains are concave (2nd derivative is not negative) Mood): prospect theory in action moving from 70 to 68, your mood drops a lot whereas from 70 to 72, your mood does not improve much. Investors are not fully rational when assessing evidence: hoassain and list (2009): experiment in china with manufacturing employees (proves prospect theory)

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