OCT 17th, 2011 TRADE DISCUSSION
- 3.6 kg people buy, 1.5kg people actually consume (PER YEAR)
- rest is waisted
- at max - broccoli harvested at Cusineau's - 2 weeks in storage before selling
- minimum in California broccoli is three weeks before selling
- calls into question what is fresh! W
- wastage left in the field (use machine to return to soil) - nutrients go back, but it can
cause problems with pests/disease!
- cost benefit analysis
- blaimed the grocery stores (the big four which control 84% of market) for
creating demand for the perfect broccoli
Food Biosecurity - preventative
- Quality of food vs. "being safe"
- concern about human pathogens
Tillage - 10x for preparing for second broccoli crop - may have been exception
- seeded the first when wet (clay soil)
- large clods of clay results from soil being two wet, destroys structure
and is large mass
- when it dries it becomes hard as a rock
- extra tillage to create FINE SEEDBED for Direct Seeding
- petral energy waste and damage to soil!
Economy of Scale - producing huge volume to make profit.
- to make money off of one crop
Crop Insurance? Was there any?
- what is the difficulty with large horticultural crops like broccoli
- returning to field several times to bring back yield
- do not know the harvest total yield!
Exporting? Was it a good idea?
- Yes Argument: The US offers a huge market
- that said there is quite a bit of competition
- the exports were restricted to the North East/ Mid west
- increasing market because broccoli is being considered a health food
- is there a limited number of producers?
- quality, uniformity, consistency, etc. - The grocery stores wants this
- not an easy crop to produce - limited genetics, only 4 or 5 types of broccoli
- preference for 1 type of broccoli
What are the problems with producing peris