BUSA 356 Lecture Notes - Lecture 2: Marketing Mix, Economic Globalization, Pricing Strategies

• School: McGill University
• Department: Business Admin
• Course: BUSA 356
• Professor: Shanling Li

Document Summary

Busa 356, fall 2015: management in a global context section 2&3. Class location: bronfman: bronf 178 (002), tue/thu 4:05pm 5:25pm. Prof. rick stapenhurst: mon, tues, wed & thur 2:30pm 3:45pm (room 467) or by appointment. Prof. myung-soo jo: mon/wed 4:00apm 5:30pm (room 325) or by appointment. The course was designed to provide students with: a solid understanding of the contemporary international business issues facing industry in the global economy, an appreciation of how companies - whether they are based in north/south america, asia, Europe, or africa - may respond to challenges in a way that will lead to sustained sales and earnings in global market places. While there will be an emphasis on examining issues from a business and/or investment perspective, the broader business-government context will also be considered. Throughout, the focus will be on practical, rather than on solely academic applications.