BUSA 356 Lecture Notes - Lecture 2: Pricing Strategies, Marketing Mix
21 Apr 2016
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Busa 356, fall 2015: management in a global context. Mon/wed 4:00pm 5:30pm (room 325) or by appointment. Understanding how and why businesses succeed is an important element in the creation of business strategies. Aims to enhance students" learning by applying what they learn from class in a real-world setting. A market entry and market development plan to a foreign country or a foreign region. About 9 groups in the class with 4-5 people in a group (not more than 5 people) Group membership and possibly a choice of country and product by next wednesday/thursday (september 23rd / september 24th) Choose a product/service (or an industry) which can be exported or invested to a foreign country/region. The product/service may be originated from canada/usa or from a foreign country. Justify why the selected product/service poses a great opportunity for the country market. Can choose any foreign country or region as an exporting/investment destination (not canada and the us).
