ECON 208 Lecture Notes - Lecture 6: Inferior Good, Normal Good, Economic Surplus

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ECON 208 Full Course Notes
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ECON 208 Full Course Notes
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Ceteris paribus, the utility that any consumer derives from successive units of a particular product, is assumed to diminish as total consumption of the product increases. That is, marginal utility falls as the level of consumption rises. Important assumption to be able to compare total and marginal utility: Individuals can compare the utility from different actions. Total utility, marginal utility and demand curve: shape of the marginal utility = shape of the demand curve. If marginal utility decreases, willingness to pay for each additional item decreases (demand decreases: marginal utility is the slope of the total utility function. The theory of consumer behaviour predicts a negatively sloped market demand curve in addition to a negatively sloped demand curve for each individual. Consumers must decide how to adjust their expenditure to maximize total utility. A utility-maximizing consumer allocates expenditures so that the utility obtained from the last dollar spent on each product is equal. U = f(x,y: t. income = pxx+pyy.

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