ECON 208 Chapter Notes - Chapter 6: Demand Curve, Normal Good, Economic Surplus

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ECON 208 Full Course Notes
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ECON 208 Full Course Notes
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Consumers motivated to maximize utility: total satisfaction derived from goods and services consumed. Total utility: full satisfaction resulting from consumption of all product(s) Marginal utility: additional satisfaction by consuming one more unit of that product. Diminishing marginal utility: the law of dimishing marginal utility. Utility that any consumer derives from successive units of a particular product consumed over some period of time diminishes as total consumption of the product increases. The less units you have the greater the marginal utility of each one: utils is a word by which we measure utility. Maximizing utility theory: a utility maximizing consumer allocates expenditures so that the marginal utility obtained from the last dollar spent on each product is equal (if figuring out how much to buy of 2 products) Px & py = product x and product y. Can increase total utility by increase of expendable income.

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