INTG 202 Lecture 5: INTG202 Managing Digital Innovation IT Enabled Business Models Lecture Notes
11 Feb 2017
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Intg202 managing digital innovation it enabled business models lecture notes. Demand is shifting from small number of hits in the head of the demand curve to a large number of niches in the tail of the demand curve. Supply-side, lengthens the x-axis; demand side, thickens the area under the curve. Democratization of production and distribution; reduced search costs. Main drivers: substitutes (eg. travel agent), new entrance, budget flights: can create a short term monopoly but is disrupted by innoviations. Firm level online offerings vs. offline offerings. Democratization of production (ie. anyone can make an album) World of scarcity world of abundance. When the value of a product or service increases as the number of users grow. Value comes from: exchange, staying power, complementary benefits (platform) Platforms include: twitter, hulu, facebook, google, match. com. Blackberry vs. iphone: easy creator experience in the app store.
