MGCR 352 Lecture 4: Distribution Strategy Outline

• School: McGill University
• Department: Management Core
• Course: MGCR 352
• Professor: Gerard Charles

Document Summary

Determining the distribution strategy: analyze consumer needs. Does there need to be a salesperson involved in the sale or transacion: objectives. Do you want intensive, exclusive or selecive distribuion: identify available distribution channels. Consider the funcions that intermediaries do and decide who you need to do these funcions. Describe the nature of this distribuion system (convenional, vms, or administered) and consider the potenial for conlict: evaluate available distribution channels. Consider the costs associated with each available channel. Consider the amount of control you will have over your product for each available channel: choose your recommended channel(s)