MGCR 423 Lecture Notes - Lecture 3: Market Capitalization, Strategic Management, Collectively Exhaustive Events
23 Jan 2018
School
Department
Course
Professor
Document Summary
Structured analysis and communication: minto pyramid. 3 supporting points for each one (easy for presenter and audience to remember) Start with answer then get into the analysis (easier to remember beginning, time constraint) Should be able to form executive summary from header: bcg example: If you run out of time during a presentation: Normally, people start talking fast, flip to a certain page, etc. The proper way is to actually slow down, acknowledge the fact that there is no more time, and then leave everything for questions period. Strategic management and strategic competitiveness: explained the strategic management process, described the competitive landscape and explain how globalization and technological changes shape it, covered two models to explain how firms can earn above-average returns. Three key technological trends impacting the global competitive environment. From bankruptcy in 1996 to sold for . 24 billion to disney in 2009 (13 years)
