MRKT 453 Lecture Notes - Lecture 6: False Advertising, Political Correctness, Sales Promotion
26 May 2016
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Mrkt presentations: feb 25 and april 5 see if we can switch!!! What are the different media vehicles/mediums we"re talking about: tv: cable, network, local, national, int"l, radio: terrestrial vs satellite, print: newspapers and magazines, out of home (ooh): billboards, posters (subway, bus, outside), flyers. These are the tools/vehicles of traditional advertising: explain the challenges facing traditional advertisers. On tv through (ie) fast forwarding through ads (pvr) Breaking through the clutter: it"s hard to break through the clutter b/c consumers see so many ads in a day. Ignoring (ie) billboards by just reading your phone all day long. Eg. no cigarettes (no cartoon animals for cigarettes for kids is illegal) Tougher to advertise to kids b/c of regulations. Truth in advertising with regards to false advertising t you need to go through legal in terms of phrasing things whenever seeking to advertise (esp. in traditional advertising).
