MRKT 453 Lecture 16: MRKT 453 002 lecture 16 march 24
26 May 2016
School
Department
Course
Professor
Document Summary
Lecture 16: guest lecturer: chloe simard: rethink canada. Advertising is usually conducted by advertising agencies that pitch ideas to the marketing department of the client (the firm), whereas the firm"s in-house marketing department conducts other marketing responsibilities, like analysis, resource accumulation/collection, etc. Chloe works at rethink canada as the person who is the gatekeeper for all resumes/cv she is the office coordinator / traffic coordinator. She also does pseudo-secretarial work in terms of organizing everyone"s schedules based on what they have to do and what the clients" schedules are and what has to be done and what projects are happening. Ad agencies want to see in you something unique, something different, and something that isn"t related to school but rather more community-involved. You want to be serious, but not too serious and t you need to have a creative side (even if you work in accounting). When bosses hire someone, they hire who they"d want to have a beer with.
