MRKT 351 Lecture Notes - Lecture 2: Social Marketing, Pampers, Customer Relationship Management
23 Mar 2019
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Document Summary
Marketing and society lecture 2 the core principles of social marketing. What does social marketing: those on the front lines influencing public behaviors to, improve public health, prevent injuries, protect the environment, engender community involvement, enhance financial well being, primarily; public sector agencies & nonprofit organizations and foundations. Interventions: sustainability, consultants, advertising agencies, public relations firms, for profit organizations (pampers back to sleep campaign and allstate"s don"t. Text and drive campaign: it"s time to get rid of plastic water bottles , is your child getting enough to drink , riding to work is a wheel debate , health (hydration, both. Societal responses to issues: legislation, how effective is it, mandatory inclusion, legal/political making/law enforcement, education. Improved infrastructures: often ineffective due to complacency indifference, etc, schools, media, persuasion, unethical compared to education and law as tools for changing or maintaining behavior, other, technology, science, changes in corporate policies and business practices. Lecture 2 continued the core principles of social marketing.
