MRKT 354 Lecture Notes - Lecture 2: Capacity Utilization, Looking Backward, Earnings Before Interest And Taxes
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*note: external metrics might tell a different story: marketing metrics gauge the business"s performance and indicate how management can expect the business to perform in the future. To track total performance a business needs both internal and external performance metrics. Reported at the end of an operating period: Reported at the end of an operating period. External marketing metrics applied during an operating period: It allows managers to communicate the profit impact of a strategy to management. Net marketing contribution: a measure of profitability that includes only costs and revenues controlled by the marketing department. Gives you insight as to how much profit is being produced per dollar of sales. For every invested in marketing, the company produces . 62 in profits. Finance manager wants to drop the causal shorts line. Operating income= sum of all products" nmcs g&a expense other oper. =(nmc1 + nmc2 nmc3 + nmc4 +nmc5) g&a exp.
