MRKT 354 Lecture Notes - Lecture 6: Profit Margin, Net Profit, Barometer
9 Aug 2019
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Goal: maximize net marketing contribution and maximize the company"s stock price. One markstrat period is one year of simulation. Interface with r and d to design and develop new products launch new products (see slides for rest) Double rounds: friday 1pm and resumes friday 6pm, then monday 1pm and resumes tuesday. Nominate the team leader and send olivia (olivia. kostin-cohen@mail. mcgill. ca) an email with full names of all the team members (with the leader"s name first in bold) and team leader"s preferred email address and cell phone number) Only email her for technical enquiries and make sure to include the course name, industry, team name, emergencies 514-466-0002. Strategic enquiries (and other course questions) to the prof. Adjust the different characteristics to be in line with what the target market wants, more traditional market segments. Vodites come out in week four, different segments than sonites innovators, early adopters, followers. Start with the data, then the information, then form the strategy use excel.
