MRKT 483 Lecture Notes - Lecture 6: Family Values, Body Language, French Wine
Document Summary
A typical purchase decision making process: the purchase decision process is the series of stages that a buyer passes through in making choices about which products and services to buy. Other comparative frameworks: as culture is a component of context, we may then define culture in contextual terms (or vice versa?, high vs. low context cultures. Words chosen have numerous possible interpretations; meaning is derived from matching words with non-verbal cues and the specific situation. High reliance on verbal communication to convey meaning; words are carefully selected to convey precise, specific meanings. High reliance on nonverbal behavior to convey meaning. North america: europe (canada, usa, great britain) northern continent. Future focus: the degree of the intensity of how the individuals in a group postpone their immediate gratifications by proper planning and investing in the future: 2. Uncertainty circumvention: the degree of dependency on accepted socials, standards, rules and regulations, and procedural navigations to relieve and reduce future uncertainties: 3.
