POLI 222 Lecture Notes - Lecture 13: Unmoved Mover, Free Trade, North American Free Trade Agreement

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Lecture 13 - party identification and campaign dynami. Changing the tone of the debate and choosing which issues matter more than others. Could be vote choice, opinion on free trade, opinion of a leader, etc. Political scientists initially thought that campaigns did not matter at all. Johnston is arguing that they do matter and this is what he talks about in the reading. Idea is in direct response to political science research saying that campaigns don"t matter. Is this applies in canada because the election was. American and columbia based their findings off of that. Columbia university assumed the campaign didn"t change minds/perceptions, it reactivated people"s pre- existing attitudes (campaigns bring people back to their roots - initial beliefs) Best predictors of elections are gender, race, partisan id, region, etc. because none of these are changed by the election. Unmoved: is it stable over the course of a campaign? namics.

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