PSYC 100 Lecture Notes - Lecture 12: Goal Setting, Cognitive Dissonance, Ethology

• School: McGill University
• Department: Psychology
• Course: PSYC 100
• Professor: Allan Greer

Document Summary

Factors that in uence the initiation, direction, intensity, and persistence of behaviour. Cannot be directly observed, must be inferred. Physiological or psychological factors that account for arousal, direction, and persistence of behaviour. Factor or motivational state that prompts behaviour. Reasons for differences in the intensity of behaviour. Focus on importance of biological or physiological processes that determine behaviour. Triggered by environmental events called releasing stimuli. Scienti c study of animal behaviour under natural conditions. Motivated behaviour designed to reduce physiological imbalance and return organism to homeostasis. Internal motivation state created by physiological need. Drive reduction signals organism that particular need has been reduced and that behaviours designed to reduce other current drives can be engaged. Body functions best at speci c level or arousal which varies from one individual to another. To reach this level organism may seek added stimulation or arousal. Focus on how info ration is processed and understood.