PSYC 215 Lecture Notes - Lecture 5: Small Favor, Subliminal Stimuli, Photocopier
22 Feb 2018
School
Department
Course
Professor
Document Summary
Subliminal stimuli: flashing words such as "drink coke" over the duration of the film; words flashed every five seconds; popcorn sales and coke sales both went up. Lawmakers and citizens upset and called it "manipulation" The researcher later admitted he had lied, and had never done this study; he was just trying to make money. "subliminal seduction;" author claiming advertisers are manipulating you subliminally all the time; things going on outside your influence that are using you powerfully. Dry gin ad: ice cubes in a glass vertically lined up apparently writing out "sex;" the author claimed the reader would perceive this as desirable and purchase the product. Much early research into subliminal manipulation in advertising was poorly done or not conclusive. Cbc tv study with "phone now" displayed; television show announcing they will do subliminal manipulation during the show; showed the message 352 times during the show; cbc asked "did anyone call in, more than usual?"
