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Lecture 25

PSYC 215 Lecture Notes - Lecture 25: Spreading Activation, Attachment Theory, Social CognitionPremium


Department
Psychology
Course Code
PSYC 215
Professor
Mark Baldwin
Lecture
25

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PSYC215–Lecture#25:SocialPsychology

EvolutionaryTheory
Genderdifferences
oEx.Matepreferences
oEx.Tshirtstudies
HumanbeingsareSocialAnimals
oEx.Attachmenttheory
o“needtobelong”
§sociometertheory(selfesteemasameasureofhowacceptedwefeel)

CulturalInfluences
Norms,roles,scripts
Language
Construal

Socialcognitionandtheimportanceofconstrual
Socialexperiencecanbeveryambiguous

SocialKnowledge
Declarative:schemas,associativenetworks
Procedural:ifthenrulesofthumbformakingjudgements,predictions,etc
Activationofsocialknowledge:
oChronicaccessibilityandpersonality
oTemporaryaccessibility
oSpreadingactivation
Onceknowledgeisactivateditcanshapeourattention,construal,memory,andbehavior
Automaticversuscontrolledprocessing
Implicitcognition:researchdocumentingautomaticandunconsciousinfluences
Effectsareoftenindependentofexpliciteffects

SelfTheory
Selfawareness:formingaselfconcept
oLinkstoautobiographicalmemory
oDistinctiveness
oSelfperceptionofmotivationandemotion
oSocial,interpersonalinfluences
oHistoricalandculturalinfluences
Howisthisrepresentedcognitively?
oSelfschema
oEventhesenseofselfisaconcept,constructedthroughexperienceandsocial
influences;functioningexplicitlyandimplicitly
Howdoestheabilitytothinkaboutourselvesshapeourthoughts,feelings,andbehavior?
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