PSYC 215 Lecture Notes - Lecture 4: Small Favor, Subliminal Stimuli, Spreading Activation
Document Summary
A researcher flashed words during movies like drink , coke , eat , and. Popcorn , and sales for these products rose rapidly. You have no knowledge that you have seen these words, yet it is influencing people"s behavior. The researcher later admitted that he had lied, and had never done this study! Much early research into subliminal manipulation in advertising was poorly done or not conclusive. E. g. , study of university students reacting to alcohol ad with sex in ice cubes. Did not measure their state of arousal before and after seeing the ad. University students may be more sexually aroused in general than other age groups are. E. g. , cbs tv study with phone now displayed. So, these findings by the fake researcher were actually false. Getting into a car (you don"t have to think about how to enter the car, how to shift your weight from one foot to another, etc. )
