CMST 1A03 Lecture Notes - Lecture 4: User-Generated Content, Youtube Red, Shaw Communications

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Political economy examines the production, distribution and consumption of resources, including comm. and info resources . Allocations resources: labour: requirements can be one person or hundreds; need for specialized skills, capital: investments w/ the expectation of returns, returns can include revenue, power, in uence and prestige. Ex: disney is a lobbyist, use their economic clout to gain reputation: technology: encompasses the organization of production processes. Digitization has allowed companies to downsize staff and outsource labour: material resources: paper, plastic, chemicals, etc. Links media economy to other industries; digitization reducing need for material resources and barrier to entry. Post media - 43 papers = >33% nat"l weekly circulation. Top 6 - post media, quebecor, torstar, glob and mail, group cap. Channel (cable) ; abc tv (network: internationalization, labour/production, new markets for distribution/selling. Youtube: 2005: launch, 2006: google buys for . 65 billion use, 40% of videos watched online, 2009: million us revenues, but million costs (huge lost)