CMST 1A03 Lecture Notes - Lecture 15: Youtube Red, Pewdiepie, New Media
9 Dec 2016
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Document Summary
75% of canadian authors (10,000 titles/yr) via canadian co"s. 40% market share is canadian, up from 2% Consolidation in booksellers means tougher access to shelf space. Examines the proaction, distribution, and consumption of reduces, including communication and information resources (meehan, mosco and wasko 1993,107) Labour: requirements can be one person or hundreds; need for specialized skills. Capital: investments with the expectation of returns; returns an include revenue, power, influence and prestige. E. x disney is a lobbyist, they use their reputation to gain global. E. x disney is a lobbyist, they use their reputation to gain global intellectual. Technology: encompasses the organization of production process digitalization has allowed companies to downsize staff and outsource labour. Material resources: paper, plastic, chemicals, etc,: links media economy to other industries; digitization reducing need for material resources and barrier to entry. Post media- 43% papers=> 33% nat"l weekly circulation. Top 6-postmedia, qubecor, torstart, glob and mail group cap.
