CMST 1A03 Lecture Notes - Lecture 2: Email Tracking
16 Sep 2016
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Document Summary
Mcdonalds --> i"m lovin" it --> to consumers --> advertisements/visuals/image --> makes us want to buy it. One basic way of thinking how communication works. Miscommunication is not accounted for in this model. No understanding of larger social contexts of communication. E. g. where we saw the ad and how that would affect how we received the message. Dumpster vs. protest sign vs. a brand that promotes healthy eating vs. hospital. Receiver decodes (interprets); may give feedback to encoder (like a read receipt) Accounts for noise - interference with intended message. Simplicity of model - not good for social science, humanities. Doesn"t consider the social connect of communication (social variables -- language, culture, individual traits - influence the way communication takes place) Some social media are used more than others. Both encoding and decoding involve ideas/understandings that a person brings to the commutative interaction.
