CMST 1A03 Lecture Notes - Lecture 2: Mass Communication, New Media, Email Tracking

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

The act of making a message common to one or more people (pg9) The act of transmitting and exchanging: harold lasswell"s model: chain of communication. Who says = what = to whom = in what channel = with what effect. No understanding of larger social contexts of communication: shannon & weaver"s mathematical model of communication. Receiver decodes (interprets); may give feedback to encoder (like a read receipt) Accounts for noise - interference with intended message. Simplicity of model - not good for social science humanities. Does not consider the social context of communication (social variables - language, culture, individual traits - influence the way communication takes place) Not concerned so much with context": social model of communication (view figure 1. 3 a social model of communication) Communication is a cultural form, a social practice intimately woven into a larger set of ideas, values, and understandings of the world (pg 13)