CMST 3K03 Lecture 16: Anti-Fans, Non-Fans and Hooligans
27 Oct 2017
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Document Summary
Talking about a specific category of audience: fans. In one light, then, fandom can be seen as gift culture driven by principles of sharing and exchanging without expectation of reciprocity or reward. In short, fan cultures may be exploitative in the way they thrive on unrewarded labour. De kosnik: fan cultures are threatened with incorporation, mainstreaming, and exploitation by outsiders and corporations unless fans find ways to monetize their own efforts. Women"s labour, in particular, is consistently uncompensated; women represent overwhelming majority of fanfic writers. Gift culture of fandom ensures, then, that female authors remain unrecompensed and exploited. But efforts to monetize fan cultures have often faced stiff opposition from fan communities. Some critics argue that while monetizing fan cultures and fandoms can compensate writers, it will adversely affect creative vibrancy and range of fanfiction. Commercial platforms like kindle worlds offer considerable advantages to fan authors.
