CMST 3K03 Lecture Notes - Lecture 11: Deflategate, Wonder Girls, Tvxq

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Study of fans intended to make possible seeing audiences as multiple and diverse in relationship with commercial media (vs. mass audience thesis) But much work and discussion of fans and fandom has been guilty of similar limitation as thesis of mass audience, of treating fans as single, unitary monolith. I. e. , some trends within fan studies have talked as if all fans are hardcore fans and. Dont want to ask those who are fans about why something is special or better than other things: ex why is star wars special in comparison to other sic fi movies. What other kinds of fannish activity are possible, besides those that lead to fandoms and fan communities, the production of fanfic, fan activism, etc. Louder than fans sometimes: hear more about them w the internet. Individuals who actively dislike a popular cultural work and express distaste in various ways.

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