CMST 3K03 Lecture 4: Critiques of Culture Industry and Audiences
26 Sep 2018
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Theodor adorno - critique of the culture industry and mass audiences. Culture: something mass produced in advanced industrial society. Never uses popular culture - terms the idea with mass culture . Culture that is produced and publicized not according to the interests of the public but rather the people that are involved in the broader context of media, entertainment, music, etc. Consumer is not king - the customer is not the one that calls the shots. It is the industry, the executives, the decision makers that shape cultural nature. Subjects and consumers of west were virtually already nazis. Important to note that german fashion became the power through electoral means. Power was not won through a true military punch. Adorno"s argument aims to put the finger on the development. Why so much of our entertainment is of the nature that it is (cliche, derivative, repetitive, possessing, limited, aesthetic)
