CMST 3K03 Lecture Notes - Lecture 4: Elton John, Justin Long, Theodor W. Adorno
18 Sep 2017
School
Department
Course
Professor
Document Summary
He envisioned this idea of the audience, because the way of his thinking/talking of the audience, the way it reflects/exemplifies continues to have persistence in media today. But decisions about what movies or video games, etc. to produce are made top-down by hollywood, music and video game industry executives: adorno says that it"s not really a guarantee. In fact, the audience is a creation of mass culture : adorno argues that the mass audience is something that"s produced and created by this mass. These works have no redeeming aesthetic or intellectual value beyond their ability to capture eyeballs: kuwtk people always say it"s garbage it"s trash, there"s no substance. Your job is to produce shit william froug, producer of the twilight zone. The point was to command a large audience, and make money. No one asked to make this sequel, to reboot old, successful franchises. The masses are not primary, but secondary, an object of calculation.
