CMST 3K03 Lecture Notes - Lecture 1: Max Horkheimer, Frankfurt School, Culture Industry
2 Mar 2020
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Document Summary
Audience research has been characterised by a division between powerful media and powerful viewers. These questions bring to the fore the different ways we can think about audiences in relation to the media. When we consider the differences between a theatre audience, a film audience, a television audience, the following categories emerge that assist us to define audiences: In one medium; television, there are different ways audiences are presented on screen. Talk shows, e. g. donahue, presenters go around the audiences and solicit responses thus blurring the distinction between the "experts" and the "audiences" Other talk shows (oprah), presenters are distant, they are on a raised platform. The ways we think about audiences has historical, cultural, and political implications. Frankfurt school, particularly theodor adorno and max horkheimer. The institute for social research, an academic institution. Jewish ancestry scholars, marxist political orientation rful em? thus.
