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Lecture 2

CMST 3K03 Lecture Notes - Lecture 2: Technological Determinism, Cultural Practice, Sensorium


Department
Communication Studies
Course Code
CMST 3K03
Professor
Dale Shin
Lecture
2

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Lecture 01/19/2016
How do history and communications dier as disciplines?
This class is about media history, not communication history
From the Gildeman reading- we must look at the de%nition he provides-
“I de%ne media as socially realized structures of communication,
where structures include both technological forms and their
associated protocols, and where communication is a cultural
practice, a ritualized collocation of dierent people on the same
mental map, sharing or engaging with popular ontologies of
representation
oarguing against the technological determinism
owhen we use words like “the media” we create a force,
making it an independent object and sets up the way that
people act around it
makes people be seen as one unitary ‘blob’
owe have to be careful when saying this because its
generalizing- like saying the wind, the weather- things that
operate individually without human aid
oshe is emphasizing the human involvement in “the media” in
order to understand the history properly
“technological forms and their associated protocols”
othe iphone, for example- uses the wi%, wireless phone system
etc. but going along with the actual objects is the idea of a
protocol- meaning universal standards- ie. Plugging it in to be
charged
osocial practices surround how we use the tech
oit’s one thing to talk about the invention of the iphone, but
there’s a whole iphone world around it- manufacturers, app
creators, etc. embracing a great deal of complexity
oworks against the idea of a genius inventor
as much as we love Steve Jobs, there are outside
complex factors that relate to the products- patents,
etc. as well as norms are created
“communication is a cultural practice”
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