CMST 2PR3 Lecture Notes - Lecture 4: Press Release, Conflict Resolution, Strategic Management

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Grandfathers of this profession, there"s a bunch of things in his presentation (might be testable on an exam) (aka re watch the video) Karen dalton, apr, fcprs (h), cae: executive director of canadian public relations society. Members of the cprs are pledged to maintain the spirit and ideals of the code of professional. Recognition program: allows educational institutions can assess their programs. 2: certification process for practitioners to profession, provides tangible evidence of knowledge, readiness in the workplace. Promotion of successful candidates: news release announcing new apr"s was issued on cnw newswire, website, conference. Recognition: news release, celebrate accomplishment of their peers, website posting, annual college of fellows induction ceremony at national conference. Confederation of world"s major pr and communication management association. Mission: unify public relations profession, raise professional standards all over world, share knowledge for benefit of all members, be global voice for public relations in the public interest. ,000 to a full-time student studying public relations.