CMST 3K03 Lecture 17: New Media, New Audiences: The Movement from Activity to Interactivity, Consumption to Produsage
11 Dec 2017
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Document Summary
2. 8 new media, new audiences: the movement from. How long do new media remain new? . Do new media rest upon new kinds of audiences: specific audiences for diff medias, spectatorship audiences w cinema, viewers tv audience, readers text audience. Multiplication of personally owned media (old and new) made possible by growing affordability and miniaturization of media technologies. E. g. , most households possess several televisions and laptops, smartphones and tablets. Diversification in form and content of media (again both old and new) leading to greater individualization of consumption. E. g. , far more kinds of specialty cable channels, genres of video games, and even generations of media technologies (through hand-me-downs) available to audiences. Convergence of information services so that consumption of media, information, and telecommunications become integrated both spatially and temporally. For e. g. , smartphones used for both work and leisure, university lectures that are offered online, ted talks that serve as both entertainment and education.
