COMMERCE 1BA3 Lecture Notes - Lecture 4: Organizational Commitment, Job Satisfaction, Small Power
19 Oct 2016
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What are values: motivational b/c signal attractive aspects of environment + (cid:498)values(cid:499) = broad tendency to prefer certain states of affairs over others (cid:494)broad tendency(cid:495) = values are general & don(cid:495)t predict should/should not behaviour behaviour. Traditionalists; high work ethic, respectful of authority. Latter 2 generation; accepting diversity, good work-life balance, tech-savvy. Gen x + y; more inclined to value money, status + fast career growth: values expressed is important b/c much evidence that good (cid:494)fit(cid:495) = positive work attitude. 4 basic dimensions along which work-related values differed across cultures: distance accepted by society members. Individualism vs. collectivism: (cid:498)individualism(cid:499) stress independence, initiative, and privacy, (cid:498)collective(cid:499) = interdependence and loyalty to family/clan. Cross-cultural differences in values is essential to understanding needs/tastes of customers around the world. Profits from increasing ethnic diversity in usa and canada. What are attitudes? object, etc. some specific object, situation, person or category of people. Attitudes develop from basic beliefs and values.
