COMMERCE 1BA3 Lecture Notes - Lecture 1: Stereotype, Personal Identity, Emo

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1BA3
• Professor: Raymond B Chiu

Document Summary

Cha pte r 3: p e rce ption, attribution a nd dive rs ity. Ca te gorie s include ra ce , re ligion, a ge , ge nde r, e thnic ba ckground, s ocia l cla s s a nd occupa tion. We pe rce ive tha t e ve ryone in a ca te gory pos s e s s e s ce rta in tra its. He lp us de ve lop impre s s ions of a mbiguous ta rge ts a nd proce s s informa tion a bout othe r quickly. Inte rpre ting the me s s a ge s of our s e ns e s to provide orde r a nd me a ning to the e nvironme nt. Expe rie nce s : pa s t le a ds to e xpe cta tions.