COMMERCE 2MA3 Lecture Notes - Lecture 3: Identity Theft, Insider Trading, Consumer Confidence Index

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2MA3
• Professor: Bharat L Sud

Document Summary

Canadian tire an icon & top rated brand. Continuously monitor both internal & external environments. Keys to longevity & success: vision, good strategic planning & execution of market strategy. Marketers who understand and manage the environments-internal or external-can adapt their product to meet new challenges and take advantage of opportunities. Analyzing the environment also helps firms assess their continued strengths and the value of their products, and any weaknesses resulting from changes in the marketing environment. By identifying potential environmental trends, firms often can take proactive steps. Marketers who understand and manage the changes in their marketing environments are able to adapt their product and service offerings to meet new challenges and opportunities. Analyzing marketing environment helps marketers assess their continued strength and the value of their products and services, and any weaknesses resulting from changes in the marketing environment. At the heart of the analysis of the framework is always the consumer.