COMMERCE 2MA3 Lecture Notes - Lecture 13: Sobeys, Convenience Store, Omnichannel
11 Dec 2016
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When they were selling products through retailers they felt knowledge level was not high enough (cid:894)e(cid:373)ployees did(cid:374)(cid:859)t k(cid:374)o(cid:449) e(cid:374)ough a(cid:271)out produ(cid:272)t(cid:895) -> wanted place to sell all their products and have full control-> created apple store. For retail must be able to identify best location, product mix, sales people (different from manufacturing) I. e. sony will send stuff to best buy without intermediary. I. e. (cid:271)est (cid:271)uy does(cid:374)(cid:859)t (cid:374)eed i(cid:374)ter(cid:373)ediary to get so(cid:374)y produ(cid:272)ts. Larger firms have higher efficiency and less costs. Off-price retailer: liquidation stores, random assortment of goods. Extreme-value retailer: more stable products than off price, not high end brands. Focus on one type of product category where no one sells as many products in that category. I(cid:272)e does(cid:374)(cid:859)t (cid:373)elt as fast a(cid:374)d does(cid:374)(cid:859)t dilute the dri(cid:374)k as fast. Customers with different needs will come to you if you offer what they need.
