COMMERCE 2MA3 Lecture Notes - Lecture 17: Franchising, Retail, Marketing Mix
25 Feb 2017
School
Department
Course
Professor
Document Summary
Globalization: the increased flow of goods, services, information, people, technology, capital, around the world and has pestle impacts. If market is attractive or not (pest) Analyzing the political and legal environment also impacted by private companies (clauses may be signed due to pressures from companies) Trade sanctions: import/export penalties or restrictions with certain countries. Tariffs: duty or tax imposed on foreign products, which raises their prices/lowers demand. Quotas: maximum limit for a product, reduces availability of imported goods. Both benefit domestically made goods, as they reduce foreign competition. Boycott: usually by consumers of ngos because the company did something wrong etc. easier to deal with company mistakes than government policies avoid boycotts by staying ethical. Exchange rate: the measure of the value of one country"s currency in relation to another"s. Trading bloc consists of those countries that have signed the particular trade agreement.
