COMMERCE 2MA3 Lecture Notes - Lecture 15: Root Mean Square, Telemarketing, Customer Switching
23 Nov 2018
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Document Summary
Inform various constituencies about the activities of the organization and highlight speci c areas of expertise such as books. Highlight the organization or support cause-related marketing e orts service announcements. Give required nancial performance data and inform investors and others about the unique activities of the organization . Media relations: press kits, news releases, speeches, event. Generate news coverage of the organization s activities or products/ services sponsorships. Websites can contain all the previously mentioned toolbox elements, while email directs pr e orts to speci c target groups. Chapter 15: advertising, sales promotions, and personal selling. Attention leads to interest, which leads to desire, which leads to action. Interest: communication must work to increase his or her interest level it isn"t enough to let people know that the product exists, must be persuaded that it is a product worth investigating.
