COMMERCE 2MA3 Lecture Notes - Lecture 4: Marketing Mix, Determinant, Subculture
26 Feb 2019
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Create awareness about a new product and its capabilities. One of the great examples of triggering consumer needs is amazon"s recommendation section: information search. Once consumers realize they have a need, they start searching for information about different alternatives to satisfy this need. Micro-moments refer to every time people decide to google something. Whatever you are googling, there are products out there that can help satisfy a need or even be your source of information. Marketers have to make sure their brands are available when consumers need answers or when they look for information. That is why google introduced its sponsored ads section which enables advertisers to have their ads appear when consumers search for certain keywords. Understand the sources of information that your customers use and be there! Understand the associated risks with your products and build credibility and trust by addressing them: Get official quality certifications and recommendations for performance and physiological risks.
