COMMERCE 2MA3 Lecture Notes - Lecture 9: Observability, Malcolm Baldrige National Quality Award, Iso 9000
24 Apr 2016
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Document Summary
Other variables of the marketing mix are distribution channels, promotional plans, and pricing decisions. Product: bundle of physical, service, and symbolic attributes designed to satisfy a customer"s wants and needs. Services: intangible tasks that satisfy the needs of consumer and business users. Goods: tangible products that customers can see, hear, smell, taste, or touch. Helps marketers visualize the differences and similarities between goods and services. Services can be distinguished from goods in several ways: 2: perishable, cannot easily standardize services, buyers are part of the development and distribution of services, shows wide variation. The service sector makes up roughly 75% of the canadian economy. Classification of products focuses on the buyer"s perception of a need for the product as well as his/her buying behaviour. A common classification divides consumer goods and services into three groups; (1) convenience, (2) shopping, and (3) specialty. Unsought products are marketed to consumers who may not yet recognize any need for them.
