COMMERCE 2MA3 Lecture Notes - Lecture 2: Tim Hortons, Strategic Planning, Swot Analysis
13 May 2016
School
Department
Course
Professor
Document Summary
Anticipating future events and conditions and determining the best way to achieve organizational objectives. Implementing planning activities devoted to achieving marketing objectives. The process of defining an organization"s primary objectives and then adopting courses of action that will eventually achieve these objectives. Tactical planning requires research into how to achieve the long-term goal of the strategic plan. Strategic planning is complemented by tactical planning business unit: specialized units within a company that follow strategies set by corporate employees. The essential purpose that differentiates one company from another. Differentiates from other bakeries, brew coffee regularly, throw out old product. Guide the development of marketing objectives and plans. Generate 15% profit over the next 24 months. Selecting and satisfying target consumers through the marketing mix elements. These planning strategies have the goal of creating a sustainable and competitive advantage for a firm, meaning that other companies cannot provide the same value.
