COMMERCE 2MA3 Lecture Notes - Lecture 8: Iphone 6, Single Market, Disposable And Discretionary Income

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2MA3
• Professor: Farhad Sadeh

Document Summary

Allows companies to explore growth opportunities in other nations. Lessens dependence on domestic economic conditions at home. Help meet customer demand, reduce costs, and get info on potential worldwide markets. For north american firms, it"s critical since canada and the u. s. offer mature markets for many goods. Mature markets are often permeated with products already, so taking something global will allow you to sell more products. Everyone in canada has an iphone 6, take it global and receive new buyers for a product people only buy one of. Before entering a market, firms need to study all aspects of a nation"s culture, including language, education, religious attitudes, and social values. Language is an important role in international marketing. Internet technologies connect large and small firms to world markets. Dumping controversial practice of selling a product in a foreign market at a lower price than what it receives in the producer"s domestic market.