COMMERCE 3MC3 Lecture 9: 2MA3 CH 9
3 Nov 2017
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Document Summary
Bike, point a to point b using their own power. Develop the product and the branding, after that consider accessories and services provide with the product (warranty, support) Specialty: customers make the effort to go to diff stores (canada goose) Shopping: we spend time on these products but we evaluate different brands. Convenience: opposite of shopping goods, we wont spend too much time, want products quickly as possible. Unsought: product that customers aren"t actively looking for (insurance, funeral services) Depth: number of product you have within one number line. Increase breadth: by increasing the number of product lines you carry. Reasons for deleting product lines: decrease in demand, doesn"t meet the agenda. Ex od dec depth of brands: best buy. Url (google, ebay) is strongly associated with the brand itself. Facilitate the purchase, make the purchase easier for us. Indv brand: png owns tide, no one cares about png.
